UCC Online Meeting - EN

logo da film comission de santos e selo da unesco de cidade criativa

6 - 7 July 2021

Build back better through culture and creativity


UNESCO Creative Cities have leveraged their cultural and creative assets and potential to respond effectively to the multifaceted impact of the COVID-19 pandemic, as well as to ensure an inclusive and sustainable recovery. In this context, UNESCO in cooperation with the city of Santos, a Creative City of Film, will be organizing an online meeting titled ‘UNESCO Creative Cities: Build back better from COVID-19’, on 6 and 7 July from 13:00 to 15:30, Paris time. The meeting will serve as an open platform for Creative Cities to share their good practices and valuable experiences with their fellow cities, as well as contribute to supporting UNESCO’s efforts to hasten its advocacy for culture and creativity empowered responses and recovery measures to the pandemic.



Day 1 - (6 July) 13:00 - 15:30 (Central European Time)

Opening Session - 13:00 - 14:00

Welcome speech

Mr Ernesto Ottone R. Assistant Director-General for Culture of UNESCO

Mr Rogério Santos Mayor of Santos (Brazil)

Introduction by the Secretariat of the UNESCO Creative Cities Network

Ms Denise Bax Chief of Unit -  Communication, Cities & Events, UNESCO

Spotlight on Mayors (Messages from mayors of Creative Cities)

Ms Ada Colau Mayor of Barcelona (Spain)

Mr Dieudonné Bantsimba Mayor of Brazzaville (Republic of Congo)

Mr Zheng Jianxin Mayor of Changsha (People's Republic of China)

Ms Fatma Sahin Mayor of Gaziantiep (Turkey)

Ms Valerie Plante Mayor of Montréal (Canada)

Ms Virginia Raggi Mayor of Rome (Italy)

Main Session - 14:00 - 15:20

Creative Cities' responses to COVID-19: Leveraging the power of culture and creativity

Ms Federica Forti Councillor of Culture and Tourism of the Municipality of Carrara (Italy)

Ms Noura Al Noman Chairperson of the Executive Office of her Highness Sheikha Jawaher bint Mohammed Al Qasimi, Sharjah (United Arab Emirates)

Ms Asher Craig Deputy Mayor, Bristol City Council (United Kingdom of Great Britain and Northern Ireland)

Ms Natalie Moore Bristol City Focal Point (United Kingdom of Great Britain and Northern Ireland)

Mr Mark Roach Director for Auckland UNESCO City of Music (New Zealand)

Ms Colleen Swain Director of the World Heritage Office, San Antonio (United States of America)

Mr John Kenyon Executive Director, Iowa City UNESCO Creative City of Literature (United States of America)

Mr Henrik Holmskov Focal Point, Viborg UNESCO Creative City (Denmark)

Ms Ana Eugenia Vazquez Focal Point, Queretaro UNESCO Creative City (Mexico)

Mr Mark Wee Executive Director of DesignSingapore Council (Singapore)

Conclusion - 15:20 - 15:30


Day 2 (7 July) 13:00 - 15:30 (Central European Time)

Introduction | Spotlight on Mayors (messages from mayors of Creative Cities) 13:00 - 13:20

Mr Dawood Al Hajiri Director General of Dubai Municipality (United Arab Emirates)

Ms Joanne Anderson Mayor of Liverpool (United Kingdom of Great Britain and Northern Ireland)

Mr Grégory Doucet Mayor of Lyon (France)

Ms Sally Capp Mayor of Melbourne (Australia)

Mr Ron Nirenberg Mayor of San Antonio (United States of America)

Mr Sakai Takaaki Mayor of TambaSasayama (Japan)

CASE STUDY FROM SANTOS - 13:20 - 13:30

Ms Selley Storino Secretary of Enterpreneurship, Creative Economy and Tourism, Santos (Brazil)

MAIN SESSION | Building cities back better through culture and creativity - 13:30 - 15:00

Part. I - Experiences and knowledge exchange: cases from Creative Cities

Ms Sigrid Sommer Head of Marketing at City of Potsdam and member of the Management Board of UNESCO Creative City of Film Potsdam (Germany)

Mr Aloysius C. Mapalo Supervising Tourism Operations Officer, Baguio City (Philippines)

Ms Alicia Despins Municipal Councillor for Québec City and responsible for Culture, techno-culture and major cultural events (Canada)

Mr Ryota Hattori Manager of Local Team, Crypton Future Media, Sapporo (Japan)

Mr Yuri Suzuki Sound Artist and Experience Designer, Pentagram, Hamamatsu (Japan)

Mr Sebastien Hylebos Project Manager of Designregio, Kortrijk (Belgium)

Ms Cristiane Serpa Belo Horizonte Economic Development Deputy Secretary (Brazil)

Mr Nicolas Montero Secretary of Culture, Recreation and Sports, Bogotá (Colombia)

Ms Ceren Ozgunduz Project Coordinator, Istanbul Metropolitan Municipality (Turkey)

Part. II - Recovery of urban tourism: challenges and opportunities

Mr Peter Debrine Destination Advisor and Sustainable Tourism Expert

Mr Nuno Rodrigues Tourism Crafts and Folk Art Coordinator, Barcelos (Portugal)

Ms Maria Helena de Senna Fernandes Director of Macao SAR Government Tourism Office (People's Republic of China)

Mr Duznel Zerquera Focal Point, Trinidad Creative City (Cuba)

Ms Magda Antonioli Vice-President of European Travel Commission


CONCLUSION - 15:00 - 15:15

Mr Ernesto Ottone R. Assistant Director-General for Culture of UNESCO

Mr Rogério Santos Mayor of Santos (Brazil)